Format · 8 min
Listing video length and format: where the seconds come from
Three aspect ratios, one render, and the arithmetic that decides how long a listing video can actually be.
August 21, 2026
Guides
How listing video actually works
Reference, not opinion. Every figure about our own output is computed from the code that renders it, and every figure about anything else is cited with the date we read it. There are no conversion statistics on this site, because we have not measured any.
4 guides
Written for an agent who markets their own listings.
Craft · 7 min
What makes a listing video worth watching
The honest version: what to put in, what to leave out, and why we publish no conversion rate.
August 21, 2026
Rights and rules · 9 min
How virtual staging has to be disclosed
Article 12 and Standard of Practice 12-10, quoted in full, plus a labelling convention that works.
August 21, 2026 · 2 cited sources
How it works · 8 min
AI motion vs a camera move: what your listing video is actually made of
The honest anatomy of an AI listing video, including the part of ours that is a camera move over your own photograph.
August 21, 2026
Elsewhere on the site
Two other places worth your time, neither of which is a sales page.
Editorial
Rights and rules
Longer pieces on photo licensing, MLS media policy and what your photographer’s contract actually lets you do with the images.
Free tool
Caption and hashtag builder
Builds a caption from facts you type, and flags the phrases that turn up in fair-housing training. Runs in your browser. No account.